Privacy Policy

Last updated: 10.09.2025

1. Introduction

This website, magnuscarlsen.com, is the official website of Magnus Carlsen. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website.

2. Data We Collect

When you use this site, we may automatically collect certain information:

  • Usage data: pages viewed, time spent, navigation paths.

  • Device information: browser, operating system, screen resolution, language settings.

  • Interaction data: clicks, scrolls, outbound links.

  • Approximate location data: country, region (no precise GPS).

We do not intentionally collect directly identifiable information such as names, addresses, or payment details through Google Analytics.

3. Cookies & Tracking

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 uses cookies and similar technologies to collect usage data.

  • GA4 anonymizes IP addresses by default.

  • Data may be transferred to and processed on servers in the United States under the EU–U.S. Data Privacy Framework.

Before any non-essential cookies (including analytics) are set, we will ask for your consent through our cookie banner.

You can:

  • Accept or reject analytics cookies via the cookie banner.

  • Withdraw your consent at any time by adjusting your browser or cookie preferences.

4. How We Use the Data

We use the collected data to:

  • Analyze traffic and improve site performance.

  • Understand global audience demographics for communication and sponsorship reporting.

  • Ensure security and detect technical issues.

We do not use GA4 data for advertising or cross-site tracking.

5. Data Retention

Google Analytics stores event data for up to 14 months, after which it is automatically deleted. Aggregated data (not linked to individuals) may be retained longer for statistical purposes.

6. Your Rights under GDPR

If you are located in the EU/EEA or UK, you have the right to:

  • Access the data we hold about you.

  • Request correction or deletion of your data.

  • Restrict or object to certain processing.

  • Withdraw consent for cookies/analytics at any time.

  • File a complaint with your local Data Protection Authority.

7. Data Controller

The data controller for this website is:

Magnus Chess AS